Google Analytics 4 (GA4) is a completely reimagined analytics platform – the biggest change to Google’s analytics product since its inception in 2005. Even though
In the world of Google Search, there are few opportunities to peek inside the inner workings. The Search Quality Rater Guidelines is one such opportunity.
Navigating a challenging economy as a business owner can be daunting. When the economy slows down, you can bet your competitors won’t. Even with the
With millions of websites competing for top positions on search engine results pages, it is vital that your business implements an SEO plan to ensure
Being a good website owner means you need to maintain it. In fact, an unmaintained website could hinder its ability to rank. But how often
I am writing to discuss AI-generated content since many of our clients have been asking. Google says: “When it comes to automatically generated content, our
If you’re getting ready to launch an SEO initiative for the first time, or relaunching it after a break, preparation is half the battle. So,
As the world gets back to business after the pandemic, companies need to build more momentum than ever before. Online activity is proving to be
When you search on Google or Bing, do you find exactly what you’re looking for the first time? Probably not. Enter advanced search operators. These
There are a great many things that SEOs debate – do this, don’t do that, this makes a difference but that doesn’t. No one knows
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